# your site has two audiences now

> we are a design company. so we made silt.app legible to agents, not just people.

- published: 2026-07-24
- author: artemi vaarakallio ([linkedin](https://www.linkedin.com/in/artemi-vaarakallio-486003170/))
- canonical: https://silt.app/thoughts/your-site-has-two-audiences

every website has two kinds of visitor now. people, and the agents working on their behalf. most sites are designed for the first and leave the second to guess, scraping a page built to look good rather than to be understood.

we think that is the same problem accessibility already solved. a11y exists so every person reaches the same knowledge, however they read the page, with a screen reader, a keyboard, whatever they have. an agent is just the next reader that arrives differently. building for it is not a betrayal of craft. it is the point of craft.

so here is what we actually changed on silt.app. none of it is visible to a human visitor, and that is exactly how accessibility work has always been.

a markdown mirror of every page. ask for the text version, at /index.md or any thoughts post with a .md on the end, and you get clean structured prose instead of a soup of divs and styling. it is the page, minus everything an agent has to fight through to read it.

an api catalog. one machine-readable file at /.well-known/api-catalog that says here is our api, here are its docs, here is its health check. an agent does not have to guess where anything lives.

a card for our mcp server. silt runs a real mcp server that lets an agent read and write your canvases, decisions, and team context. now it advertises itself at a well-known address, so an agent can discover it and connect on its own, with no copy-pasted setup.

and the signposts that tie it together. link headers on the homepage, plus structured data that tells any crawler or model who we are, what silt does, and where to find the machine-readable version of everything above.

if you build for the web, this is the shift worth sitting with. your next visitor might not have eyes. designing for everyone now includes them.

## key points

### your site has two audiences now.

people and agents both show up. we treated that as a design problem, not a plugin.

### accessibility was never only about humans.

we build a11y so every person reaches the same knowledge, whatever device or screen reader they use. an agent is just the next reader that arrives differently.

### a design company. legible to machines. on purpose.

that is not a contradiction. caring about craft means caring who gets shut out. an agent that cannot read your page is a visitor you turned away at the door.

### same knowledge. two front doors.

humans get the designed page. agents get a clean markdown mirror of it, a machine-readable map of our api, and a card that lets them connect to silt on their own. no scraping, no guessing.

### design for everyone who shows up.

for years that meant every human. now it means agents too. the teams that treat them as first-class readers, not an afterthought, are the ones agents will choose to work with.

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from Silt — https://silt.app